They've managed to whip up lots of SPOON SIZE SHREDDED WHEAT JUNIORS -AND the enormous amounts of milk, honey, bananas, peaches, strawberries, toast, jam, bacon, and eggs necessary to turn it into some semblance of a balanced meal! Thank goodness for Nabisco and their three space-travelling spoon-riders. Er, I mean the Pied Piper Of Hamelin.ĭammit, this child-hypnotizer is some kinda homespun amateur! He's not representing ANY breakfast food or consumer product, whatsoever! This kind of communist inspired non-profit pinko socialist nonsense cannot be allowed to infect the youth of America - not for another ten years, anyway! This is the 50s! Hey, I wonder what it would be like if Harvey Comics ran two-page double-truck advertising supplements starring NABISCO SPOON SIZE SHREDDED WHEAT SPOONMEN in issues of their popular Little Dot comic? It might go a little bit like this.īlasting through a vague amalgamation of fairytale Europe and baby-boomer America, the Spoonmen come across a disturbing parade of hypnotized children being led astray by none other than Howdy Doody. Their antennae vibrate with vitamins, their heads are oval just like the Nabisco logo, and below the waist they're nothing but a couple of vague oblong shapes, just as they should be. ![]() I'VE GOT IT!Īnd so we see the birth of the Spoonmen, three little spacemen dressed like drum majors who fly through outer space on rocket-propelled spoons, extolling the virtues of NABISCO'S SPOON SIZE SHREDDED WHEAT JUNIORS. What if we come up with some spacemen to sell Nabisco's cereal? Spacemen. What do they like? TV, jet planes, rocket ships. ![]() What do they like? They like to stay the hell out of my way when I've had a few, let me tell you! But seriously. It's 1958 and you're one of those organization men in the grey flannel suits working in the advertising biz for Ogilvy & Mather or Sterling-Cooper or another one of those Madison Avenue ad agencies, and your assignment this week, apart from digging out from under the massive hangover your brain insists upon presenting you with after an evening entertaining clients at "21", is to come up with a way to get those damn kids to eat that tasteless horse feed they call "breakfast cereal." And you're thinking, what do kids like? I have kids.
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